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Proposal for the corporate design of KTV PedF UK
Běhounek, Jakub ; Pokorný, Ladislav (advisor) ; Přibyl, Ivan (referee)
This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.
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A visual style of a cultural project focusing on music festivals Rock for People and Prague Spring
Kloučková, Karolína ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The bachelor thesis in theoretical part deals with the concept of Corporate Identity and its parts, Corporate Culture, Corporate Communication, Corporate Product and Corporate Design. It is focuses on the corporate image and key elements associated with a unified visual style. It describes the process of creating a unified visual style and all the phases it involves. There is defined the concept of a cultural project and a music festival, which is the content of the practical part of this work. The practical part is devoted to the complete change of the visual style of the two cultural projects, a music festivals Rock for People and the Prague Spring. At both festivals there is described the impulse that leaded to change the visual style, the process of cooperation with the graphic studio Dynamo design, which is the author of both new visual styles, the description of the concept, the reasons for its selection and the subsequent results and the evaluation of the complete redesign.
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Proposal for the corporate design of KTV PedF UK
Běhounek, Jakub ; Pokorný, Ladislav (advisor) ; Přibyl, Ivan (referee)
This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.
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